Tesco discreet ‘white envelope’ for all stores praised on social media
Tesco has introduced a ‘white envelope’ scheme to help shoppers. The aim is to combat period poverty in the midst of a cost of living crisis, with Morrisons launching a similar service.
The idea has been rolled out to every one of its stores. Signs in supermarket toilets read: “If you are in need, please go to the customer service desk and ask for a white envelope, no questions will be asked.”
The signs explain Tesco’s reasons for launching the scheme. They say: “To combat period poverty, Tesco want to ensure everyone has access to sanitary products.”
People have been asking about the scheme on social media. On Twitter, @02pash tweeted Tesco to ask if it was legitimate. They said: “Is this true about asking for a “White envelope” For Sanitary products?”
Tesco replied, saying: “Hi Naill, thanks for getting in touch. To answer your question, yes this is correct, all a customer needs to do is to ask at our customer services and there will be no questions asked, it’s in an effort to tackle period poverty as they are given free of charge. TY – Ian.”
Today (February 28), Labour MP Luke Pollard tweeted: “Period Poverty is real. Well done to @Morrisons and @Tesco for introducing these discreet and essential schemes.”
Posting on the Extreme Couponing and Bargains UK group, shopper Lauren Buckley shared a picture of one of the signs in her local Tesco supermarket. She wrote: “Not necessarily a bargain, because period products should be free anyway. But I saw this on the back of the toilet door in Tesco.”
Susan Farrow pointed out: “Morrisons do it too, you ask for a package for Sandy.” Natasha Cross said: “I agree they should be free.”
Susan Brew said: “As long as all staff are aware of this then I can not see a problem. I would rather ask for a white envelope than come through my clothes.”
Kelly Booth wrote: “At the end of the day all period stuff should be free full stop. We don’t ask to have periods so why should we have to pay for them.”
According to a 2022 Action Aid survey, around one in eight women (12%) in the UK struggle with period poverty. However, almost a year later, this number is expected to be a lot higher due to the cost of living crisis.