Sports Challenge applications extended to welcome more local clubs

Published Wednesday, 19 May 2021

The Coventry Sports Challenge application window has now been extended to allow clubs more time to apply during this busy period as the sport sector begins its return-to-play.

A graphic for the sports challenge that has various sports on it.

Extending the application window until 30 May will allow clubs the time they need in order to prepare their short application for funding that will help local clubs re-open to the public safely.  

The Sports Challenge is a partnership between Coventry City Council and Cash for Kids, the charity of the radio stations Free Radio and Greatest Hits Radio. 

The fundraising challenge aims to increase access to sporting activities for local children from disadvantaged backgrounds. 

In 2019 the Coventry Sports Challenge raised over £35,000, helping to ensure hundreds of children from across the city were given opportunities that, due to their circumstances, were ordinarily not available to them.  

The Challenge in 2019 was part of Coventry’s year as European City of Sport and returning in 2021 to build on the legacy of the year. 

Sports clubs and groups from within the CV1-CV6 postcode areas are invited to apply to take part in the Challenge.  

Successful finalists will be given advice and support on fundraising and marketing from the Cash for Kids and Coventry City Council teams. Finalists are given four weeks to fundraise in the most creative, innovative and safe ways as they can.    

In addition to the funds they’ve raised, the top three fundraising finalists will win extra funding of £3000, £2000 and £1000 respectively. Further prizes are awarded for best use of social media and the most creative fundraising idea.  

Coventrians FC were the Sports Challenge Champions in 2019, walking away with a total of £10,529.  

John Dalziel from Hits at Breakfast on Free Radio said: “I’m thrilled that the Coventry Sports Challenge is returning this year. We know it’s a been a tough year for local sports clubs and also for young people across the city. For our charity to be able to join forces with Coventry City Council again to bring back the Sports Challenge is amazing. Hopefully we’ll see lots of local clubs applying to take part and some amazing fundraising taking place to help get more local kids active and involved in sport.” 

Councillor Kamran Caan, Cabinet Member for Public Health and Sport added: “Extending the application window will give even more clubs the chance to win funding to return-to-play safely after such a difficult time for everyone. 

“After being closed for so long, Coventry’s local sport and physical activity clubs deserve all the help they can get in getting the young people of the city active again, and by entering the Coventry Sports Challenge, they will not only receive our support throughout, the funds they raise, but they could also win additional funding of up to £3,000. 

“Good luck to all the clubs that apply.” 

For more information and to apply, go to

Coventry City Council