One billion reached during Virtual British Transplant Games

Published Monday, 07 September 2020

The Westfield Health British Transplant Games (WHBTG) took place virtually for the first time this year from 30 July to 2 August. Organisers were forced to postpone the 2020 Games that were planned to physically take place in Coventry due to the global pandemic.

Stats from the Games including the fact that over 1 billion people saw the coverage

The Virtual Games consisted of three social media campaigns including My Magic Moments, Active Transplants and the Virtual Games which had its own virtual opening and closing ceremonies. 

The campaigns were shared far and wide to support the Games Family and received fantastic engagement from the entire transplant community. 

The WHBTG team have produced a summary of the engagement generated as a result of 2020’s Virtual WHBTG. The My Magic Moments Campaign saw hundreds of memories shared on social media across the country reaching almost 90,000 people.  

The Active Transplant campaign saw the creation of exercise videos with personal trainers, reaching 76,500 people across Facebook and Twitter. The official Virtual Games 2020 campaign reached a huge one billion people in media coverage.  

Councillor Kamran Caan, Cabinet Member for Public Health and Sport, said: “I am overjoyed to see such impressive figures and engagement from the Virtual Games campaigns. I thoroughly enjoyed seeing the photos and videos from partners and previous participants on social media supporting all three of the campaigns.  

“This really shows how communities not just in Coventry, but all over the country can pull together to support each other. The Virtual Games were a fantastic example of how we can continue to stay active during this difficult time and raise awareness of the importance on transplant sport.  

“I am already looking forward to 2023 and having the Games back in our city. We in Coventry will continue to support all the great work the team at British Transplant Games do”.  

Councillor John Mutton, Cabinet Member for Strategic Finance and Resources and Chair of Westfield Health British Transplant Games Stakeholder Board, added: “Seeing the Virtual Games unfold was brilliant and although it is sad the Games could not physically take place this year, we all understand why and I am so glad Coventry could help host the first ever Virtual Games. 

“The success of the Virtual WHBTG is clear from the analysis that has been carried out. I could not have wished for anything more. It has been brilliant not only to see transplant sport in the spotlight, receiving the support it deserves, but also to be able to support such an uplifting campaign during these unprecedented times.” 

The Virtual Games was supported by long-term partners including Westfield Health, Kidney Care UK and Anthony Nolan. 

The British Transplant Games will be returning to Coventry in 2023 for an even bigger, better weekend of transplant sport than ever.   

For future updates, go to the British Transplant Games website

Coventry City Council