hmv’s 100th Birthday concert with Ed Sheeran to be live-streamed to 3,000 fans at Coventry’s Assembly Festival Garden

Published Tuesday, 17 August 2021

Ed Sheeran fans who missed out on tickets to hmv’s 100th Birthday concert at the hmv Empire, Coventry, have a second chance to grab tickets to watch the show.

Ed sheeran

​The music retailer hmv, in partnership with Coventry City Council, are hosting a free live-stream of the Centenary Concert at Assembly Festival Garden as part of Coventry’s City of Culture Celebrations.

The live-stream, held at the same time as the gig on the 25 August, has a capacity 3,000 and tickets will be available on a first-come first-served basis from 2pm today on this link: https://edsheeran.assemblyfestivalgarden.com/

hmv can also announce that Maisie Peters, whose highly anticipated debut album You Signed Up For This comes out on Sheeran’s record label Gingerbread Man Records on 27th August, will be the support act for the concert.

The live-stream event was put on after the gig at the hmv Empire Coventry saw tens of thousands of entries to its ticket prize draw. Those who applied but missed out will have another chance to get access to see the concert via live stream from 2pm today.

The gig is being held in celebration of hmv’s centenary, marking 100 years since the iconic British high street retailer opened its first store in July 1921. It’s also the grand opening of the brand new hmv-sponsored Empire concert venue in Coventry, which recently underwent a £500,000 refurbishment. 

Those attending the gig or the live stream may be temperature checked on arrival, and must not attempt to gain entry to the venue if they have knowingly been recently exposed to any person who has tested positive for covid-19. Attendees will need to show proof of a negative Lateral Flow Test taken within 48 hours of the time of entry to the venue, or proof of full vaccination received at least 14 days prior to the event, or proof of natural immunity (demonstrated via a valid NHS COVID Pass on the NHS App).*

Phil Halliday, Managing Director at hmv and Fopp, said: “We were overwhelmed by the response to our Centenary gig, and we’re delighted to be partnering with Ed and Coventry City Council in its City of Culture year to bring this special event to thousands more music fans in the region.”

Cllr Jim O’Boyle, Cabinet Member for Jobs and Regeneration said: “This is one of the biggest events in this year’s music calendar, and it’s great to be able to bring it live to even more of the region’s music fans at Assembly Festival Garden. We’re thrilled we can now safely open up what will surely be a fantastic concert from Maisie and Ed to more people in Coventry.

“2021 was always going to be a special year for the city and once again I’m really proud to say Coventry is leading the way.”

Laura McMillan, Director of Audience Strategy at Coventry City of Culture Trust, said:

“As a music city, it’s so exciting that Coventry is hosting such a significant artist. A huge part of our plans for City of Culture are to enable people from all of Coventry’s communities to come together to experience culture in all its forms. We’re really looking forward to welcoming lots of fans to experience the gig live streamed at Assembly Festival Garden.”

Ed Sheeran said: “Very happy to say that I’ll be performing for hmv’s 100th birthday in Coventry. hmv is a store that I spent a lot of time in growing up and a place where I discovered lots of new music, so I’m looking forward to celebrating this milestone with them.”

Coventry City Council