Coventry Sports Challenge participants revealed as fundraising begins

Published Tuesday, 22 June 2021

The Coventry Sports Challenge fundraising has now started as the final participating groups and clubs have been selected.

A graphic on the Coventry sports challenge.

The Sports Challenge is a partnership between Coventry City Council and Cash for Kids, the charity of the radio stations Free Radio and Greatest Hits Radio. 

The fundraising challenge aims to increase access to sporting activities for local children from disadvantaged backgrounds. 

In 2019 the Coventry Sports Challenge raised over £35,000 between six clubs, helping to ensure hundreds of children from across the city were given opportunities that, due to their circumstances, were ordinarily not available to them.  

The Challenge in 2019 was part of Coventry’s year as European City of Sport and returning in 2021 to build on the legacy of the year. 

Nine sports clubs and groups from the CV1-CV6 postcode areas will be taking part in the Challenge: 

  • Central Galaxy Coventry Trampoline Club 

  • City of Coventry Trampoline Club 

  • Coventrians RFC 

  • Coventry Dynamite Cheerleaders 

  • The Eamonn Fallon Goalkeeper Charity 

  • Tribe: Cheer, Dance & Fitness 

  • Coventry Godiva Harriers – Wheelchair Racing 

All groups have been given advice and support on fundraising and marketing from the Cash for Kids and Coventry City Council teams. 

Fundraising started on 21 June, with six weeks to raise as much as they can in the most creative, innovative and safe ways. 

In addition to the funds that clubs raise by 1 August, the three groups that fundraise the most will win extra funding of £3000, £2000 and £1000 respectively. Further prizes are awarded for best use of social media and the most creative fundraising idea.  

Coventrians FC were the Sports Challenge Champions in 2019, walking away with a total of £10,529.  

John Dalziel from Hits at Breakfast on Free Radio said: “I can’t wait to see how our Sports Challenge finalists get on with their fundraising over the next six weeks. This is a great opportunity for them to get their communities together to help raise money that will enable more local disadvantaged kids to get involved in sport. Hopefully after a difficult year, this will be a really positive experience for them and generate some amazing results for kids in Coventry.” 

Councillor Kamran Caan, Cabinet Member for Public Health and Sport added: “I’m really pleased to see that we have now got our list of final participants. We have even more participating groups than we did the first time we held this challenge during our year as European City of Sport in 2019. 

“After having their activity restricted for so long, Coventry’s local sport and physical activity clubs deserve all the help they can get in getting the young people of the city active again. Taking part in the challenge will give them the support they need to raise those all-important funds for the children of the city. 

“I’m really looking forward to seeing how the clubs choose to fundraise and I wish them all good luck.” 

For more information, go to

Coventry City Council