Coventry hosts national tourism event

Published Thursday, 18 November 2021

Coventry played host to tourist guides from across the country.

Cllr John McNicholas and Cllr Roger Bailey

The Institute of Tourist Guiding held its national AGM at the Coventry Telegraph Hotel, and members were given a glimpse of changes around the city since it had been named UK City of Culture.

The Institute is the national registration body of all professional Blue Badge and Green Badge Tourist Guides in the country.

Members were offered three guided tours of the city, led by the regional association, the Heart of England Tourist Guides Association.

There were then talks in the afternoon from Martin Sutherland, Chief Executive  of the City of Culture, and Lord Mayor Cllr John McNicholas.

Planning for the event started almost four years ago when it was announced that Coventry would be UK City of Culture 2021.

The Lord Mayor told delegates: “We believe our city, right in the heart of the UK, has so much to offer. We are working to create a top tourism destination, creating a memorable experience for visitors and boosting the region’s economy.

“This is such a very exciting time for Coventry. Our role as UK City of Culture is giving us a tremendous base to build on for the future and we look forward to welcoming more and more people to our Phoenix City.“

Cllr Roger Bailey, a Blue Badge Tourist Guide, who helped lead the tours, said: “It went very well, with many of those who attended being surprised and amazed by what Coventry has to offer as a tourist destination.

“Many felt there was so much history to see and experience, which was a wonderful surprise.’ 

Coventry City Council